Marketing manager (SMM)

Responsibilities

• Create engaging short-form video content (TikTok, Instagram Reels, YouTube Shorts)

• Film and edit videos featuring our mobile apps, websites, and digital products

• Research trends, viral formats, and content ideas relevant to mobile apps, productivity, lifestyle, AI, health, and consumer technology

• Write video scripts, captions, and content descriptions

• Publish content according to a content calendar

• Analyze performance metrics and suggest improvements

• Participate in brainstorming sessions and propose new creative ideas

• Help build and grow our social media presence from the ground up

Requirements

• Strong interest in social media marketing and content creation

• Basic video editing skills (CapCut, Canva, Premiere Pro, Final Cut, or similar)

• Understanding of TikTok, Instagram, and short-form video trends

• Creative mindset and ability to generate content ideas independently

• Good written communication skills

• Attention to detail and willingness to learn

• Experience managing personal or business social media accounts is a plus

• English proficiency at Intermediate level or higher

Nice to Have

• Experience creating UGC-style content

• Basic understanding of mobile apps, startups, or technology products

• Experience with TikTok Analytics, Instagram Insights, or similar tools

• Graphic design skills

Expected Output

• Approximately 40–60 short-form videos per month

• Participation in content planning and idea generation

• Regular reporting on content performance and learnings